Pricing and customer efforts are paying off for Nestle...

The BBC’s Will Smale wrote a fascinating article about Nespresso, Nestle's esspresso-in-a-pod product, which reported global sales of $1.7 billion for 2008. Overall Nespresso sales have grown an astounding 30% or more for eight years straight. The article explores the reasons behind Nespresso’s wild success:

http://www.businesspundit.com/nespresso-is-recession-proof/