A recession has claimed the tail end of last year.

So what’s in store for the new year?

With retail sales already taking a huge dive this year, we’re due to see a lot of footwork in the area of rebranding. Recessions are times of great opportunity.  Pepsi is leading the way again.  The rebrand of it’s soda pop line late last year, (its 10th rebrand since it was first sold in bottles circa 1905) has just been followed by the rebrand of its leading sports thirst quencher Gatorade.  These are the first of a series of global rebrand efforts we anticipate seeing in the new year.

Trend  Now is the time time to Renew - Refresh - Rebrand! Or as Gatorade states, “Rehydrate, Replenish, Refuel ®.”

Why Rebrand now? Too Risky right?  I don’t agree. Recently we’ve seen a major change in the way brand image is interpreted by consumers.  As Globalization continues to emerge markets - shrinking the world to the size of your mobile device - keeping up with “what’s hot” is how your brand will stand the test of time. And you have to speak the rapidly evolving nano-language of the customer.

Now is the time for change. Don’t get lost in a sea of no cigars this year. Go big!


Visit refresheverything.com to see more on Pepsi’s rebrand.

See the new Gatorade site here